As we close out an incredible year, I want to take a moment to reflect on everything we've achieved together. Your support, excitement, and trust in Allwear have been the foundation of our growth, and I couldn’t be more grateful. Let’s look back on some key milestones from 2024 and share a glimpse of what’s ahead.
Product Launches This year, we introduced seven new essential styles:
- 3" and 7" Organic Sweat Shorts
- Bamboo Bra Top 2.0
- Organic Trousers
- Bamboo Bodysuit
- Bamboo Boxer Brief
- Bamboo Thong
We also expanded our most-loved bottoms with new versatile colors:
- Bamboo Leggings in Stone
- Organic Joggers in Stone
- Organic Cargos in Stone
- Organic Hybrid Cardigan in Natural Black
Sustainability Milestones Sustainability continues to be at the core of Allwear. In 2024, we:
- Strengthened our commitment to sustainable practices (learn more here).
- Continued and expanded our partnerships with ethical manufacturers.
- Transitioned our packaging to natural materials.
Community Engagement Our community grew stronger than ever this year:
- A significant increase in followers and engagement across social media and email.
- Tremendous excitement, support, and invaluable feedback from you—our Allwear family.
Major Events This year’s Allwear Annual Event was our most successful yet:
- Record-breaking participation from both new and returning customers.
- The largest savings we’ve ever offered.
Brand Growth 2024 was a year of exceptional growth:
- We expanded our team across multiple departments, prioritizing operational excellence.
- Grew our collection size and overall brand volume.
- Strengthened every facet of our business.
Your Favorite Essentials This Year These products earned a special place in your wardrobes:
- Allwear Bamboo Bra Top
- Allwear Organic Joggers
- Allwear Bamboo Leggings
- Allwear Organic 5" Sweat Shorts
- Allwear Organic Half-Zip Hoodie
Looking Ahead to 2025 We’re investing heavily to make Allwear even better:
- Enhancing logistics and supply chain efficiency.
- Strengthening internal operations.
- Focusing on research and development for new essentials.
- Innovating our natural, non-toxic performance fabrics.
- Exploring exciting new partnerships.
- Expanding internationally.
- Elevating your customer experience—because you are our top priority.
Thank you for being part of our journey this year. We can’t wait to continue building, growing, and innovating together in 2025.
With gratitude,
Brooks Carson
Founder & CEO, Allwear