It's no secret that fast fashion is having a negative impact on the planet.
Fast fashion is notorious for producing massive amounts of waste. There is an endless chase to churn out more clothes more quickly to keep up with this week’s fads.
And it shows. You can see the poor quality as soon as these brands’ clothes come off the rack. What’s the good of buying another new shirt if it falls apart after a handful of wears?
Numerous companies manufacture cheap clothing at a rapid pace. This means more items are made than will be reasonably worn. So it’s no surprise that much of this apparel ends up in landfills. In all, millions of tons of apparel are thrown away each year.
The disregard for the earth extends beyond wasting resources. Fast fashion is a major polluter and contributor to climate change.
Not only does it produce mountains of waste, but fast fashion also harms the workers who make and handle these garments. In the fashion industry, there is widespread mistreatment of laborers and the use of unsafe working conditions.
We believe the solution is to slow down fashion. Instead of solely taking—from the planet, from worker well-being—it’s time for fashion to give back.
Sustainable fashion equals conscious choices. At Allwear, we take pride in designing durable and sustainable performance apparel. Our mission is to help you do more with less clothing. Every item is made to last and intentionally produced in smaller batches based on what YOU want and need to enhance your active lifestyle. This makes our clothing more earth-friendly and puts less pressure on workers.
Right now, fast fashion is the norm. We want to change that, and we need your help.
Fortunately, there are many things you can do to reduce the amount of waste produced by fast fashion and promote a more sustainable fashion industry. Finding ways to keep clothing in use longer is part of the slow fashion movement.
How can you help prevent more clothing from going into landfills? Here are a few tips:
- Host a Clothing Swap
Exchanging clothes with friends can help you change up your wardrobe and reduce waste at the same time. One fun way to do this is to have a clothes swap party. Invite friends over to your house and trade your old clothes for theirs.
It’s a great way to get together and have fun while decluttering your closet!
- Buy Less and Buy Better
Try to avoid frequently buying cheap, trendy clothes. Instead, set your sights on high-quality, versatile, long-lasting pieces. In the long run, these items tend to be better for both the environment and your budget. They don’t need to be replaced as often, which means less resources are used overall, plus financial savings for you.
You can use the timeless, high-quality pieces you do select to curate your very own active capsule wardrobe.
- Lean into Second-Hand Shopping
Last but not least, let’s talk thrifting. Purchasing used clothing is great for the planet and your wallet! It’s an affordable way to buy the brands you love with an even lower environmental impact.
You can also sell your old clothes and use the proceeds to buy new clothes. It’s a great way to give clothes a new life that would otherwise be going to landfill, and help protect the environment in the process.
Let’s dive deeper into the benefits of thrift shopping.
Buying second-hand protects the planet by reusing existing items and therefore diverting those fabrics from landfills. This saves on energy, water, and other materials, not to mention reduces greenhouse gas emissions.
Lowering the demand for new clothes by participating in the second-hand market matters. It incentivizes brands to move away from fast fashion, lessening the pollution and carbon footprint of the fashion industry (and your closet).
Allwear is proud to be part of the sustainable fashion movement. We offer the Renew Marketplace, where you can buy pre-owned Allwear athletic apparel or sell yours for store credit. Because our clothing is designed for durability, it can have many owners and lifetimes while maintaining its impeccable performance.
This unique offering is intended to help slow down production and encourage sustainable consumption so there is less clothing waste. Keeping our athletic clothing in use for longer is part of our commitment to designing for circularity and reinventing the fashion lifecycle.
But we can’t do it without you. As consumers, you have the power to make positive changes in the world.
Together, let's slow down fast fashion and replace its toxic cycle by renewing sustainable and inclusive apparel for all.